This month at The Boy’s Store we are highlighting the great designer brand New Jammies created by designer and founder Nicole Johnson. Nicole gave us a few minutes of her time to tell us about some of the things that make New Jammies great and it gave us a chance to learn more about this great clothing line and how it cam to be.
New Jammies has a great mission. According to Nicole Johnson New Jammies has been focused on, “[making] bedtime fun, healthy, and educational. began with our Fruit and Veggie collection, which was designed to teach children about healthy, New Jammies natural foods through bold, colorful imagery. The collection has evolved into new prints and designs that I feel also have imagery designed to encourage learning about being active and nature.” With this in mind they set about creating an entire line of pajamas that is meant to encourage learning and fun while still maintaining the comfort and restful bedtime quality. Their playful nature is exhibited in their brand name as well as the designs they come up with. The brand is actually named after a term Nicole’s mother used at bedtime quite frequently. “My mom use to tell us to get into our Jammies for bedtime. I think the word “Jammies” in general reminds me of being a kid and relaxing, being comfy and being with family.” What is so great and new about Jammies you may ask? Well what is great about New Jammies is the fact that they offer only organic cotton, which in the fashion industry is still a relatively new concept. This lends to the comfort and the Eco-friendly nature of the brand. Continue reading »
Kiwi Industries’ philosophy is about living a lifestyle reminiscent of the past, where material “things” are replaced with “free time”. Living in New Zealand, where respect for nature and human life take precedent over everything, taught the founders of Kiwi Industries to make an effort and protect Earth for the next generation.
