Aug 25

Nowa Li celebrates 60 years

Accessories, Brand News, Featured item, boys clothing No Comments »


Swedish company Nowa Li is celebrating its 60th anniversary this year. They are best known for integrating sock and shoes to make a very comfortable easy to care for slipper.

While the company has grown tremendously since its inception, it has remained true to its roots, moccasins that are practical and comfortable. In 2009 Nowa Li won several awards, including the iParenting 2009 Outstanding Products Award, the National Parenting Center Seal of Approval and the Family Choice Award.

We just added a new Frog design moccasin to our line-up. The original cable-knit moccasin is available year-round, every year.

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May 15

Wes and Willy Screen Prints

Brand News, Featured item 2 Comments »

I think we all love wearing t-shirts. So many styles to choose from long, short, sleeveless, hooded, thermal… Screen prints make each style even more individual and allow us to express ourselves.

What I really love about Wes and Willy screen prints is that they offer a variety of color options to shop owners. We usually can choose from 9 different t-shirt colors for each design. As a shopper this allows YOU to choose an option that fits your child’s personal color palette preference. You will have to do a little shopping around to find that “perfect” combination but we all enjoy perusing the internet.

I also should mention that all screen prints are highly detailed as you can see in the one pictured below.

I chose to have this one printed on putty shirt as I felt it would enhance the vivid colors of the design. The picture and computer screen just does not render them as clearly as I wished. I personally could not resist getting this shirt as fishing is a regular pass time in my family.

You can see more Wes and Willy screen prints on The Boy’s Store’s T-shirt page

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Apr 25

My Mom Rocks Shirt

Brand News, Featured item, boys clothing No Comments »

Are looking for something different for Mother’s Day?
May we suggest the following boy’s t-shirt as an option this year.
My son wears his on mother’s day, on my birthday and at times when he is pleased that his favorite food is on the menu.

As a bonus this boy’s t-shirt by Wes and Willy is on sale :-)


My Mom Rocks Shirt – Available in 4 to L (14/16)

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